Home Staging: How to Increase a Property's Perceived Value with Professional Textiles and Decor

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What is Home Staging and why is it key in today's market?

Home staging is a real estate marketing technique that seeks to improve the presentation of a home to make it more attractive and sell or rent it more quickly. Unlike traditional decoration, it doesn't respond to personal taste, but rather to strategic criteria: neutrality, order, lighting, and functionality.

In a globalized and increasingly visual real estate market, home staging has become a key tool. According to the National Association of Realtors (NAR), 82% of agents say this type of intervention helps buyers visualize the property as their future home (NAR, 2023).

Benefits of Home Staging: Sell faster and at a better price

The advantages of Home Staging are supported by data and experience in multiple countries:

• Shorter time on the market : A Zillow report indicates that professionally presented properties sell 30% faster (Zillow, 2023).

• Higher selling price : According to Realtor.com , home staging can increase the listing price by 5-10% ( Realtor.com ).

• Better visual positioning on portals : well-presented homes generate more clicks and physical visits.

Home staging isn't just an aesthetic investment: it's a sales strategy that improves conversion.

The role of textiles in home staging: beyond decoration

Within the set of visual and functional elements that make up home staging, textiles play a strategic role. They are versatile, accessible, and instantly transform any environment. Fabrics allow for:

• Neutralize strong colors or styles without the need for renovations.

• Provide warmth and comfort in impersonal rooms.

• Reflect natural light with light curtains or light bedspreads.

• Homogenize spaces with heterogeneous furniture.

Among the most used:

• White duvet covers and sheets, due to their association with cleanliness and order.

• Plaids and cushions to soften simple sofas or beds.

• Curtains in neutral tones, which visually lengthen the space.

• Natural fiber rugs that define uncluttered areas.

• Soft, neatly folded towels that give a hotel feel.

Textiles act as visual narrative tools , helping the visitor project themselves emotionally into the space.

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Textile strategies according to the type of property and target audience

Not all properties require the same approach. Textile home staging must be adapted to the nature of the space and the buyer profile:

• Urban apartments : clean lines, sober colors, textiles with contemporary finishes.

• Holiday homes : natural fibers, light textiles, tones inspired by the surroundings (sea, mountains, countryside).

• Temporary rentals : durable, easy-to-maintain fabrics with an immediate visual impact.

• High-end features : a blend of washed linen, heavyweight cotton, firm-filled cushions, and sophisticated palettes.

Furthermore, the use of textiles allows the presentation to be tailored to specific audiences: families, young couples, expatriates, or international buyers.

Data and studies that support the impact of Home Staging

Various international research and portals agree on the impact of Home Staging on the profitability of a real estate transaction:

• 75% of homeowners recover their investment in Home Staging by closing the deal with better conditions, according to a study by the International Association of Home Staging Professionals (IAHSP) (IAHSP, 2022).

• Homes with home staging receive up to 50% more online visits, according to Redfin data (Redfin, 2023).

The pattern is clear: a controlled investment in presentation can make the difference between a property that sells in weeks and one that remains on the market for months.

How to work with a textile supplier specializing in home staging

For agencies, interior designers, or property managers, working with a professional textile supplier offers key advantages:

• Access to a catalog optimized for staging: neutral, washable, versatile textiles.

• Fast delivery and ready-to-use formats.

• Design adapted to the trends and styles of each property.

• Sustainable solutions: durable, washable, reusable materials.

In addition, a specialized company can offer customized packages based on the type of property and target audience.

Conclusion: Textiles as a strategic tool in Home Staging

In modern home staging, every detail counts. Textiles—due to their visual, sensorial, and emotional impact—are strategic allies for accelerating the sale or rental of any property. Properly selected and applied, they can transform spaces without refurbishment or major investments.

Looking for textile solutions for your home staging projects?

At Vanvino, we work with agencies, interior designers, and developers to create custom textile kits that enhance the value of each property. Contact us and find out how we can help you.