White Label & Private Label: Which model is best for your fashion or home textiles brand?

Vanvino 2025. CasaDesign

What does White Label and Private Label mean?

In the competitive world of interior design, fashion, and home textiles, more and more brands are turning to white label and private label business models to launch their own collections. Although they are often confused, there are key differences between the two concepts:

• White Label : Generic products manufactured by one supplier and sold by different brands under their own name, without modifications.

• Private Label : Products developed and manufactured exclusively for a brand, with control over design, packaging, and brand strategy.

Key differences between white label and private label

Feature	White Label	Private Label
Design	Generic	Personalized
Exclusiveness	Non-exclusive	Totally exclusive
Initial cost	Low	Moderate to high
Development time	Fast	Longer
Brand control	Limited	Complete
Market adaptability	Minor	High

At Vanvino, we offer both models to adapt to the needs of emerging and established brands: from ready-to-label collections to 100% custom developments.

Which solution is best for your project?

The choice between white label and private label depends on your strategy, budget, and goals. At Vanvino, we analyze each case to propose the most efficient and scalable approach. Some key factors to help you decide:

• Looking for a quick and affordable solution to validate your idea? → White Label

• Do you want to build a strong brand with exclusive products? → Private Label

• Do you need to combine both options? → We design a hybrid strategy

Advantages of White Label

1. Agility and speed of launch : access a pre-developed collection, ready to label with your brand.

2. Minimum initial investment : ideal for testing the market or expanding your catalog without significant development costs.

3. Quality guaranteed : We work with European suppliers who meet quality and sustainability standards.

4. Variety of products and styles : from bedding to decorative textiles, adaptable to multiple brand identities.

5. Flexibility in labeling : We customize labels and packaging without having to modify the product.

Our White Label solution is perfect for projects that require speed, cost control, and a polished brand image from the start.

Advantages of Private Label

1. Custom textile development : We work with workshops in Portugal specializing in high-end textiles.

2. Complete control over design and materials : we select fabrics, colors, finishes, and packaging.

3. Expert branding advice : We apply our know-how to brand identity and positioning.

4. Exclusive collections : ideal for boutique brands, hotels or retailers with unique offerings.

Vanvino 2025. CasaDesign

How do we work at Vanvino?

1. Initial analysis of the project.

2. White or Private Label model proposal.

3. Selection of fabrics and finishes.

4. Sample development.

5. Production on request.

6. Final delivery with personalized labeling.

From pillowcases to complete bedding, bath, and home decor collections, we adapt to the scale and ambition of your brand.

Frequently Asked Questions (FAQ)

Can I start with White Label and then move to Private Label?

Yes, it's a common strategy. At Vanvino, we help you scale your project without losing brand consistency.

What minimum quantities do I need for Private Label?

It depends on the product. In general, we work with affordable runs for emerging brands.

Can I work with Vanvino if I'm not in Europe?

Yes, we collaborate with brands from all over the world and manage production and logistics from Europe.

Conclusion

Whether you're looking to launch a brand with quick, ready-to-sell products or develop an exclusive offering from scratch, at Vanvino we support you with tailored white label and private label solutions. We design, produce, and deliver textile collections that tell your story and position your brand. Learn more here .